Combining the elements of typography, color and layout to convey the precise mood of a performance at a glance is akin to distilling a novel onto the cover of a book. Event posters are the first and often last image an audience sees. When done right a poster can garner excitement and interest for an upcoming show and can even become a memento long after the experience has passed.
SCHWARTZ CENTER FOR THE ARTS
Standing a whopping five feet tall, these marquee posters were created to flank the entrance outside of the historic Schwartz Theater, inviting passersby to an amazing line-up of talented acts. It has been an immense honor and pleasure to have the opportunity to create these, and I owe the Schwartz a deep debt of gratitude for entrusting me with this responsibility.
Like event posters, demonstration posters and banners must tell a complex story with minimal words. Symbolism is key; it acts to convey story, mood and ideology in an instant.